Every Vivid engagement is led by an operator who has carried the number, run the organization, or shipped the system themselves.
Vivid’s leadership spent two decades making building possible at Microsoft, Amazon, Twitch, Meta, and Fiserv, long before AI made that the defining business problem. The firm is deliberately small and senior, with partners and managing directors who lead engagements themselves rather than supervising a delivery pyramid.
CEO
Jason Williams spent two decades building the developer ecosystems and platform architectures that became the infrastructure layer for millions of builders at Twitter, Facebook, Microsoft, Twitch, and Fiserv. His work has always sat at the same intersection: the point where technology capability becomes something people can actually use.
President, Chief Strategy Officer
Lisa Haldeman spent 16 years at Ogilvy before serving as CEO of Ogilvy Denver, advising complex B2B organizations on strategy and market positioning through periods of fundamental market change. She joined Vivid because the problems clients bring here are the same problems she spent her career solving: a strategy that isn't translating, a market position that isn't landing.
Partner / Advisor, Growth & Value Creation
Paul Kim has founded, operated, and invested in businesses across multiple industries. The thread across all of it is a specific question: where is the value the organization isn't capturing, and what would it take to build toward it? He works with Vivid clients at the intersection of growth, operating performance, and enterprise value, often at inflection points where the current model won't scale to what's next.
Managing Director, Strategic Accounts
Cathy Francque spent 16 years at Ogilvy running GTM and brand programs for IBM, Cisco, SAP, and CDW before leading Ogilvy Chicago's 300-person organization, then served as CMO at Boomtown Innovation. Her background is in the gap between what an organization decides to do and whether the market ever hears about it: positioning, partner ecosystems, and go-to-market execution at scale.
Managing Director, Strategic Accounts
Jeffrey Pontes led global enablement and GTM transformation programs at NetApp and IBM, working across sales, partner, and customer organizations at a scale where the gap between a strategy document and a rep who knows how to use it is the difference between a program that works and one that doesn't. That gap is where his work lives, and it's the same gap Vivid's clients ask him to close.
Managing Director, AI & Intelligent Systems
Joshua Williams designs the technical architecture Vivid's engagements run on: AI-native systems, knowledge graphs, developer platforms, and the enterprise data infrastructure that makes agentic AI something an organization can govern and scale. His background spans the full stack from concept to production, which means Vivid's engagements don't hand off to a separate technical team. He's in the work from day one.
The practitioners in the first meeting are the practitioners who deliver the engagement, and they stay on it from scoping through to handover rather than passing it to a separate delivery team.
Vivid operates as an integrated extension of your team rather than as a vendor delivering artifacts from the outside, which means sitting inside your backlog, your standups, and your architecture decisions from the first day. The distinction matters because the work being redesigned is the work your teams already do.
Every deliverable is written for long-term internal use, so the operating model, the playbooks, and the governance standards stay with your organization rather than with Vivid. The goal of an engagement is to make Vivid unnecessary for day-to-day operation.
