Senior people on the work, not only on the pitch

Every Vivid engagement is led by an operator who has carried the number, run the organization, or shipped the system themselves.

Vivid’s leadership spent two decades making building possible at Microsoft, Amazon, Twitch, Meta, and Fiserv, long before AI made that the defining business problem. The firm is deliberately small and senior, with partners and managing directors who lead engagements themselves rather than supervising a delivery pyramid.

Leadership
Partners and managing directors, named in full on this page
How engagements are staffed
By the same people who scope them, from first call through delivery
Backgrounds
Microsoft, Amazon, Twitch, Meta, IBM, NetApp, Fiserv, Ogilvy
Jason Williams

JasonWilliams

LinkedIn

CEO

Jason Williams is a technology, product, and transformation leader with deep experience helping organizations design, build, and scale the platforms, products, and systems that drive growth.

As an entrepreneur and operator, Jason has launched ventures, led technology organizations, and guided transformation initiatives across enterprise and growth-stage businesses. Today, he helps clients connect technology strategy, product innovation, and execution to deliver scalable solutions and measurable business outcomes.

Lisa Haldeman

LisaHaldeman

LinkedIn

President, Chief Strategy Officer

Lisa Haldeman is a growth strategist and business leader with deep experience helping organizations align strategy, customer experience, and commercial execution to accelerate growth.

Previously, Lisa served as CEO of Ogilvy Denver, where she advised organizations on brand strategy, business transformation, and growth initiatives. Today, she helps clients connect business strategy, customer engagement, and organizational alignment to strengthen market position and improve performance.

Paul Kim

PaulKim

LinkedIn

Partner / Advisor, Growth & Value Creation

Paul Kim is an entrepreneur, investor, and business advisor with deep experience helping organizations scale growth, improve profitability, and increase enterprise value.

Over the course of his career, Paul has founded, operated, and invested in businesses across multiple industries, guiding companies through growth, transformation, and expansion. Today, he helps clients identify new opportunities, strengthen operating performance, and create long-term value for customers, investors, and stakeholders.

Cathy Francque

CathyFrancque

LinkedIn

Managing Director, Strategic Accounts

Cathy Francque is a growth strategist and marketing leader with deep experience helping organizations strengthen positioning, go-to-market strategy, partner ecosystems, and growth execution.

Previously, Cathy served as Chief Marketing Officer at Boomtown Innovation and spent 16 years at Ogilvy, where she led integrated growth, brand, and GTM initiatives for global B2B and technology companies including IBM, Cisco, SAP, and CDW. As Head of Ogilvy Chicago, she led a 300-person multidisciplinary organization.

Joshua Williams

JoshuaWilliams

LinkedIn

Managing Director, AI & Intelligent Systems

Joshua Williams is a technology and AI leader with deep experience helping organizations design and implement the architecture, platforms, and intelligent systems that modern growth depends on.

His work spans AI-native architecture, knowledge graphs, developer platforms, and enterprise data systems that make AI practical and scalable. Today, he helps clients connect data, technology, and intelligent automation to improve decision-making, accelerate execution, and drive measurable business outcomes.

Common questions

Answers to the questions we are asked most.

Who will I actually work with?

The practitioners in the first meeting are the practitioners who deliver the engagement, and they stay on it from scoping through to handover rather than passing it to a separate delivery team.

How does Vivid work alongside our own teams?

Vivid operates as an integrated extension of your team rather than as a vendor delivering artifacts from the outside, which means sitting inside your backlog, your standups, and your architecture decisions from the first day. The distinction matters because the work being redesigned is the work your teams already do.

What is left behind when an engagement ends?

Every deliverable is written for long-term internal use, so the operating model, the playbooks, and the governance standards stay with your organization rather than with Vivid. The goal of an engagement is to make Vivid unnecessary for day-to-day operation.