In less than a decade since its founding, Twitch has become the dominant live-streaming platform for gamers, entertainers, and their communities. As of late 2020, the platform boasted over 15 million daily active users. But like many other high-growth platforms, Twitch was failing to capitalize on the full value of their community, and needed help engaging and monetizing their massive real-time audiences. 

We joined forces with Twitch in 2018 to increase developer adoption of their Extensions program, which monetizes captive audiences through interactive stream experiences. Our comprehensive engagement strategy spanned multiple product teams and included an overhaul of the developer website, rebuild of the developer portal, new Extensions, as well as promotion of these initiatives.