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Unlocking the potential of partners

Educating and engaging partners to grow and succeed


In 2020, NetApp launched a bold brand repositioning from storage expert to cloud-led, data-driven digital transformation leader for businesses around the world. With aggressive growth goals and 80% of revenue coming from its channel partners, the company needed to bring its new narrative to life with partners—to build deeper relationships and motivate them to tap the full breadth of its systems, software and services portfolio.

By bringing the new NetApp to life through a program of partner-focused business solutions with tools, presentations, infographics, videos and more, we’ve helped NetApp unlock the potential of its diverse and broad partner ecosystem.
Cloud-led, data-centric software company
Strategy, Branding, Copywriting, Design, Video, Project Management

“I’m truly appreciative and grateful that we discovered the amazing Vivid team. Thank you for delivering superior quality and impactful business outcomes for the partner marketing organization.”

Tricia Jennett, Sr. Director, Global Partner Marketing